Тема: Cultural Vibrancy of leading European cities. Case studies of Paris and Prague. (2010-2018)

For many years’ culture has been an integral part of the existence of mankind. The cultural capitals such as Paris and Prague have a high cultural vibrancy rating. There are worldwide, national and regional events on the agenda of which are cultural heritage, support for existing and future cultural objects, programs for the development of public sectors for current artists and promoting cultural vibrancy. In the area of cultural vibrancy, we can highlight virtual museums and its development. The development of such museums, which are digitalized are progressing at the same time with progression of digital technologies.
There are two specifies of a vibrant culture: real, exist museums and digital, virtual/online museums. For the one side, real museums are vessels for the maintenance of valuable artifacts of the history and its relevance will not be loss, but from the another side, there are many digital museums that have their own advantages such as availability in every case, and its constant development surprises with its innovations. Using digital ethnography approach the research will gather data from digital sources such as online museum’s content. The collected data will be analyzed and synthesized by interpretivism approach, that uses qualitative research strategy.
The cultural vibrancy disclosed by proper attention on cultural heritage, cultural infrastructure such as museums and its digitalization. It remains to be decided what will be more current today, a real museum or a digital museum. This research will examine the questions of relevancy of real museums and digital museums by comparing analysis in the cultural vibrancy framework. The paper consists of two chapters and conclusion. Chapter I includes Literature review, Historical background, Theoretical framework and Methodology. Chapter II examines every research question and hypothesis. The work cited part includes sources in English, French and Russian languages: 4 books, 6 online articles and 5 official documents. The annexes part includes full texts of necessary documents.

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The research explored and explained cultural vibrancy in two leading European cities by observing its greatest museums and compare its advantages and disadvantages. Moreover, give the answer to hypothesis which stated that physical museums will lose their relevance under pressure of digital museums. Finally, the hypothesis is approved - the digital museums dominated by relevance above existing museums. The contribution of this research in the field of the study is that, first, it has explored the advantages and disadvantages of digital and physical museums in the case of brightest cities. Second, the research can be applied to create new methods of study using digital overview approach, for instance, museums, cultural venues and exhibitions that has historical and cultural backgrounds. And third, to use the term ‘cultural vibrancy’ to indicate a wealth of cultural venues including architectural monuments, museums, virtual museums, theaters and other cultural centers. Vibrant culture is a well-organized, structured and sustainable culture that strengthen heritage and dignity.
The digital museum is one of the most integral part of vibrant society as well as the physical ones that dedicated to share experience with humanity and demonstrate them the strength of its cultural heritage. In total, both types of museums are participating in cultural vibrancy framework, and has an impact to the society to become culturally and historically educated and gives the positive cultural values that are overall the monitor of the nation and society. The hypothesis met the expectations, digital museums are on the verge of defeating over the physical ones, especially during pandemic isolation and closed museums and public venues due to the state of emergency regarding Covid-19, which in turn limited the gathering of current data of exist museum’s participation.
According to the results of the comparison, the online museum overtakes, from a financial point of view, ahead in their functionality and ease of research, especially since technology is developing. In perspective, virtual museums will be able to replace real museums, but necessarily, all cultural assets, cultural venues and units of exhibitions must be and will be preserved, maintained, and restored to be ensured that our descendants remain the standards of cultural heritage, which has an important role in determining our values and our community. objects that determine cultural vibrancy.
The research plans continue after Covid-19 pandemic to explore existing museums in Paris and Prague also including cultural venues in the cultural heritage framework. Making more clear the exploration of the development of digital technologies and user’s comfortability to launch not only in Europe, but also worldwide.

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