OPERATION MANAGEMENT OF AGING SERVICE ORGANIZATIONS IN CHINA

Аннотация
Introduction 5
1 Motivation of the study and research design 7
1.1 Purpose and significance of the study 7
1.2 Research Methodology and Roadmap 9
1.3 Research Innovation Points 12
2 Theory part of the aging service organizations 14
2.1 Related concepts 14
2.2 Research status of aging service organizations and their operation management in
other countries 18
2.3 Current research on the model of aging service organizations and their operation
management in China 22
3 Analysis of the operating environment of aging service organizations in China 28
3.1 Macro environment analysis 28
3.2 Industry chain analysis 36
3.3 Aging service organizations' market size 37
4 Analysis of the operation status and operation management problems of aging service
organizations in China 43
4.1 Current situation of operation 43
4.2 Factors influencing occupancy rate 44
4.3 Analysis of operation management problems of aging service organizations 53
5 Suggestions for the operation management of aging service organizations 59
5.1 Organizations should be realistic and have a clear market positioning 59
5.2 Establishing a brand image 60
5.3 Strengthen the internal management and control of the institution 60
5.4 Improve the service quality of organizations 63
5.5 Transform unused facilities to the construction of suitable aging and intelligent
equipment 64
5.6 Strengthen cooperation with hospitals 64
5.7 Increasing occupancy rates by addressing operational management issues to increase
the profitability of the organization further 65
Conclusion 67
Reference 69
Appendix 1 76
Appendix 2 77
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With the high level of social development and the improvement of people's overall living standards and conditions, especially the living conditions and medical conditions of the elderly population, the average life expectancy of Chinese people is increasing. However, China's longstanding family planning policy has objectively reduced the level of fertility. Currently, China's current population growth rate is gradually slowing down because of changes in the structure of Chinese families, the shift in the traditional mindset of raising children to take care of oneself, and the increasing pressure of life on today's younger generation. As a result, the birth rate is not nearly as fast as the aging rate of the population, and therefore, the current aging problem is particularly acute and urgent in China.
The rate of population aging is increasing rapidly worldwide, and population aging has long been a hot issue globally, with social aging and aging issues of concern to all sectors of society. When 10% of a country's total population reaches 60 years old or above, or even when 7% of the total population of a country reaches 65 years old or above, it means that the country or region enters an aging society. [1] According to China's National Economic and Social Development Survey Report of February 28, 2022, 18.9% of China's total population is aged 60 and above, and 14.2% of the total population is aged 65 and above. [2]
China started to restart the development of the elderly industry and market in 1978, [3] and the total product has only been 44 years since then. Therefore, the current senior care market in China is an emerging market as well as a market full of opportunities. At present, driven by the market and national policies, various enterprises, especially large enterprises, have started to pour into the senior care market, such as real estate enterprises, some private medical and medical care companies, private entrepreneurs, and so on. As a result, there are many aging service organizations of different sizes in the Chinese senior care market.
However, the influx of companies from various industries into the senior care market has created a variety of problems:
-A large number of companies ignore the real needs of the elderly, the subject of their services. They do not meet the needs of their customers in terms of service content, and there are many problems in operation management, which leads to the lack of profitability after a period of operation.
-No corresponding scientific guidance and planning. China’s elderly industry and the market is an emerging market, and there is a lack of mature experience, case studies, and methods to learn from, so at this stage in China, there are a variety of aging service organizations in chaos, and they do not pay any attention to the care and service of the elderly. This chaos has led to confusion in the elderly industry, and various aged care companies are even found to have false advertising and lack of care.
However, as the proportion of the elderly population rises, China's elderly care problem will become increasingly serious, but it will be a good opportunity for the industry to grow. More importantly, in China, there are many births between 1962-1975. When these populations enter the elderly stage in the last decade, the proportion of the elderly population is expected to reach 25% in 2030. [4] Although a large number of older people will put some pressure on society, the dramatically rising population will bring a huge market for the whole elderly and elderly care industry. In 2022, China's senior care market will currently exceed 10 trillion RMB. [5] Therefore, aging service organizations should determine their appropriate business operation method in the face of the market full of opportunities for aged care institutions. The operators of the organizations should make reasonable management measures to improve the quality of service and control by making suitable arrangements from the management to the service staff and medical personnel and the whole organization.
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