Introduction 8
History background 9
The current situation in the global electric vehicle market 10
The current situation in the Russian electric vehicle market 12
The stage of development of the electric vehicle market in Russia 14
Chapter 1. The theoretical aspect of formation intention to Electric vehicles 18
1.1. TAM and UTAUT models as a conceptual framework 18
1.2. Factors influencing consumer interest in purchasing electric vehicles 23
1.3. Portrait of potential customer for electric vehicles 25
1.4. Mechanisms for stimulating sales of electric vehicles 28
1.5. Conclusion chapter 1 32
Chapter 2. Empirical study of customer intention to Electric vehicles on the Russian market 34
2.1. Research methods 34
2.2. Requirements for the data collection 34
2.3. Questionnaire structure 35
2.4. Data Collection process 35
2.5. Statistical analysis 35
2.6. Description of data sample 35
2.7. Factor analysis 38
2.8. Reliability analysis 41
2.9. Regression model 41
2.10. Cluster analysis 48
Chapter 3 Chapter 3. Conclusions and discussions 53
3.1. Answers to research questions 53
3.2. Discussion 56
3.3. Recommendations 57
3.4. Limitations 58
Theoretical and practical contribution 59
4.1. Theoretical contribution 59
4.2. Practical contribution 60
4.3. Future research directions 61
List of references 63
Appendix 69
There are enough problems in the modern world, which require active actions on the part of humanity to improve the quality of life. So in order to significantly improve the quality of life around the world, in 2015 the UN formulated 17 Sustainable Development Goals (Sustainable Development Goals 2015). Achieving these goals should serve as the basis for a significant improvement in the quality of life. One of the goals is to take active action to combat climate change. One of the components of the process to combat climate change is the reduction of greenhouse gas (GHG’s) and CO2 emissions into the atmosphere. To achieve this goal, taking active action to combat climate change, we can see a trend towards eco-friendly consumption and environmental protection in many countries. According to the trend, humanity tries to decrease the harm that they give to nature. Society and the government are putting forward many new requirements for companies that will help reduce the harm caused to the environment. For example, in many states, laws and environmental regulations are being created that regulate CO2 emissions. One of the central topics related to reducing CO2 and greenhouse gas emissions into the atmosphere is the transport sector. In 2018, the transportation sector was responsible for approximately 14 percent of all Greenhouse Gas Emissions (GhGs) and a quarter of the emissions derived from burning fossil fuels (Wang Ge at al. 2019). To reduce pollution and reduce the amount of greenhouse gas emitted from the automotive sector, the European Commission has approved an ambitious plan. As a result of the implementation of this plan, Europe should become the first climate-neutral part of the world by 2050 (European EV Charging Infrastructure Masterplan. 2022). In order to make a significant transition to a sustainable path, the automotive sector needs to significantly reduce the greenhouse gases it produces and emits. The deployment of zero-emission vehicle (ZEV) technology (battery electric vehicles—BEVs) and fuel cell electric vehicles (FCEVs)) and low-emission vehicles (plug-in hybrid electric vehicle—PHEVs)) is a step towards achieving this goal (Electric Vehicles Initiative (EVI). EV Global Outlook 2019). Nowadays, exist some versions of alternative fuel vehicles, which may be substitution for conventional cars. All options of alternative fuel cars and short description presented in table 1.
Table 1. Options of alternative fuel vehicle Vehicle type Description Average range Hybrid electric vehicle (HEV) This type of vehicle powered by common internal combustion
engine. Therefore models of this type have not plug in. The range limit is similar as regular cars with internal combustion vehicles.
Plug-in Hybrid vehicle (PHEV) Models of this type powered by internal combustion energy and also use energy from battery. The battery is charged by plugging into The range limit is similar as regular cars with internal combustion engine.
Battery electric vehicle (BEV) These vehicles powered only from electricity energy. It has not tank for fuel. The battery recharged by plugging in. The range limit for these types is significantly lower, than vehicles with internal combustion engine.
Fuel cell vehicle (FCV) These vehicles are ones where hydrogen is converted in electricity from fuel cell. Range approximately 650 KM.
As part of this work, the process of adaptation to Battery electric vehicles will be considered. Currently, electric vehicles are gaining more and more popularity. New versions of electric cars from an increasing number of companies are presented every year. However, the mass adoption of electric vehicles around the world is encountering a large number of obstacles that need to be overcome in order to make this market truly massive. At the same time, both problems with charging infrastructure and network overvoltage (Moez Tahir. 2017), as well as consumer perception, act as barriers.
In the future, researchers can confirm the results that were obtained as a result of this study. On the other hand, it is important in future studies to assess the level of influence of other incentive policy options on building demand for electric vehicles in Russia. Such a study will help to assess the sensitivity of consumers to various promotional policy options and determine the most effective set of tools for building demand for electric vehicles.
Also, in subsequent studies, it is possible to assess the influence of the region of residence on the interest in purchasing an electric car. Also, during the development of this study, it was revealed that many of the potential consumers have a low degree of awareness about electric vehicles. So one of the possible options for future research may be to assess the impact of the level of awareness about electric vehicles on the interest in buying an electric car.
