ЗАЯВЛЕНИЕ О САМОСТОЯТЕЛЬНОМ ХАРАКТЕРЕ ВЫПУСКНОЙ КВАЛИФИКАЦИОННОЙ РАБОТЫ 2
Abstract 4
Chapter 1. Introduction 6
1.1 Research Motivation 7
1.2 Research Objectives 9
1.3 Research Questions 9
Chapter 2. Literature Review and Hypothesis Development 10
2.1 The Theory of Planned Behavior 10
2.1.1 Impact of Culture, Gender, and Behaviour on Green Purchase 12
2.1.2 Electric Cars in India 13
2.2 Technology Acceptance Model (TAM) 15
2.2.1 Evolution of emission standards in India: Case of Bharat Stage Norms 16
2.3 Theoretical Framework 20
2.4 Hypothesis 22
Chapter 3. Methodology 22
3.1 Survey Questionnaire 23
Chapter 4. Results 25
4.1 Survey Descriptive 25
4.2 Results 38
Chapter 5. Discussion and Conclusion 46
5.1 Discussion 46
5.2 Conclusion 47
5.3 Limitations of the study
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The rapid pace of urban development in India has led to a significant surge in motor vehicle numbers. In select cities, this increase has even doubled over the past decade (Alam, M. S., & Khan, A. 2020). The rapid urbanization, coupled with the proliferation of motor vehicles, has exerted profound effects on both human health and the environment in recent years. Motor vehicles serve as a notable source of urban air pollution, increasingly contributing to anthropogenic carbon dioxide and other greenhouse gas emissions. Notably, the transport sector stands out as a major contributor, accounting for 90% of total emissions. The ramifications of air pollution on human health are severe, encompassing symptoms such as nausea, respiratory difficulties, skin irritations, and potentially serious conditions like birth defects, immunosuppression, and cancer. These circumstances underscore the burgeoning problem of air pollution in the Indian context. (Alam, M. S., & Khan, A. 2020).
The transition to cleaner fuel technologies in India represents a pivotal juncture in the nation's trajectory towards sustainable development and environmental stewardship. Against the backdrop of escalating environmental concerns and mounting pressures to curb vehicular emissions, the shift from Bharat Stage (BS) IV to Bharat Stage VI (BS VI) emission norms emerges as a cornerstone initiative aimed at fostering eco-friendly mobility solutions. This study serves to contextualize and frame the research focus on assessing the attitudes and willingness to pay (WTP) of middle to high-income consumers in India regarding the adoption of cleaner fuel technologies, particularly within the framework of the BS emission standards.
The transition from BS IV to BS VI compliant vehicles heralds a paradigm shift in India's automotive landscape, marked by a heightened emphasis on reducing vehicular emissions and enhancing air quality. Empirical investigations, such as the study by Vats et al. (2022), delve into the nuanced dynamics of consumer behaviour, exploring the determinants of switching intention and shedding light on the factors influencing the adoption of cleaner fuel technologies. Complementing these empirical insights, technical reviews by scholars like Mirgal (2017) and Pothumsetty and Thomas IV (2020) provide invaluable perspectives on the challenges and strategies associated with the transition to BS VI norms, offering actionable guidance for industry stakeholders and policymakers alike.
The imperative to address the environmental and health impacts of vehicular emissions underscores the urgency of transitioning to cleaner fuel technologies. Scholarly inquiries, such as those conducted by Gajbhiye et al. (2023) and Singh et al. (2023), meticulously examine the evolution and mitigation of vehicular emissions under the BS emission standards, underscoring the pivotal role of stringent regulations in improving air quality and safeguarding public health.
Central to the successful implementation of cleaner fuel technologies is the understanding of consumer attitudes and behaviours, which serve as pivotal drivers of adoption. Drawing upon theoretical frameworks such as the Theory of Planned Behaviour (Ajzen, 1991) and its application in understanding green purchase behaviour (Yadav & Pathak, 2017), this research endeavours to unravel the intricate interplay of psychological determinants shaping consumer preferences and behaviours towards sustainable transportation options.
In light of these considerations, the present study seeks to holistically assess middle to high- income consumers' attitudes and WTP for cleaner fuel technologies in India. By synthesizing empirical evidence, technical insights, and theoretical frameworks, this research endeavours to offer a comprehensive understanding of the factors influencing consumer adoption of cleaner fuel technologies. Ultimately, the findings of this study aspire to inform targeted policy interventions and market strategies aimed at catalysing the transition to eco-friendly mobility in India, thereby fostering a greener, healthier, and more sustainable future for generations to come.
Concentrating on middle to high-income consumers, in the Indian context, when examining the shift toward cleaner fuel technologies provides significant insights owing to their substantial purchasing power, influence on market dynamics, and inclination to embrace innovation. Their uptake of cleaner fuel technologies not only carries substantial environmental implications but also offers policymakers valuable feedback on the efficacy of sustainability­promoting measures. Analysing this demographic facilitates refined market segmentation and targeting tactics. Nonetheless, ensuring inclusivity and fairness in sustainable development initiatives necessitates the inclusion of diverse socio-economic perspectives in future research undertakings.
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